Each issue of Dutch interior magazine Vogue Living has several unique, inspirational, trend &amp; shopping In Vogue pages. Things and themes: hunting and collecting for the new and the remarkable!

VOGUE LIVING /In Vogue Editor

Vogue Living visits Cire Trudon Paris. 
Met dank aan Anna Hilde Faber

TOMMY HILFIGER HOME COLLECTION /Art Direction

A new photography direction on which different creative teams can build. This visual reference is used for a brandguide and a 2020 promotional campaign.

XENOS /Art Direction

I had the oppertunity to work a good number of years for Wehkamp, one of the first department stores to go online. 
In this transition I have worked on, and realized, many aspects of re-branding, starting with brand identity books for different departments. Online communication and packaging needed new concepts on which I worked intensely with a dedicated creative team. This also involved making the new guidelines for photography direction. 
Creating the style (image) direction for fashion, interior- and stilllife photography is a defining ánd favourite part in the proces. 
In recent years I worked as an art director on set for several seasonal campaigns.

WEHKAMP /Art Direction & Brand Development

SANDWICH /Art Direction

An iconic Dutch warehouse with a strong brand image and aesthetic. Yet also known for it&#39;s friendly no-nonsense approach. My work field: creating photo concepts for all sorts of exposure from instore signing to brochures. Casting &#39;real people&#39; and models, selecting photographers and stylists, on set art direction for a wide range of products. Think beauty- and model, interior and food-department shoots. General skills: lay-out, graphic design, rough sketches, supervision of the creative department within the brand identity. Recently: Creative colour system and design directions for HEMA beauty packaging in cooperation with Matte Amsterdam.

HEMA /Art Direction, Brand development & Design

DIDI /Art Direction & Brand development

SUPERSTAR /Art Direction

STEPS /Art Direction & Brand development

ZEEMAN /Art Direction

This publication was made to mark TNT's co-foundership of the renewed Stedelijk Museum in Amsterdam. A truly unique project that involved my curation of hundreds of artworks into a specific, much smaller selection. I created a concept to virtually walk along different art- and cultural history themes.
This limited edition book also shows TNT's strong relationship with Dutch Design and modern art since 1920. At that time the company was called PTT, a state-owned postal and telecom company.

TNT (PostNL) /Bookconcept, Design, Illustration & Artwork Curation

A richly illustrated book that reflects the love and knowledge about fireplaces and chimneys in Holland. The author, Willem Schermerhorn, started his company in 1980 and his book takes us from the earliest fireplaces up until the 20th century. Made in collaboration with Ronald Timmermans and Isabelle Boon.

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